Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns by Gioele Zamparo ISBN 9783031891618, 3031891619 instant download

Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns by Gioele Zamparo ISBN 9783031891618, 3031891619 instant download

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.