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(Ebook) Market Segmentation: How to do it, how to profit from it by Malcolm McDonald Ian Dunbar ISBN 9780750659819, 9781417552689, 0750659815, 1417552689

  • SKU: EBN-1979650
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Instant download (eBook) Market Segmentation: How to do it, how to profit from it after payment.
Authors:Malcolm McDonald Ian Dunbar
Pages:512 pages.
Year:2004
Publisher:Butterworth-Heinemann
Language:english
File Size:3.23 MB
Format:pdf
ISBNS:9780750659819, 9781417552689, 0750659815, 1417552689
Categories: Ebooks

Product desciption

(Ebook) Market Segmentation: How to do it, how to profit from it by Malcolm McDonald Ian Dunbar ISBN 9780750659819, 9781417552689, 0750659815, 1417552689

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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