(Ebook) Market Segmentation: How to Do It and How to Profit from It by McDonald, Malcolm; Dunbar, Ian ISBN 9781118432679, 9781118432747, 9781118432754, 9781118432730, 1118432746, 1118432754, 1118432673, 1118432738

(Ebook) Market Segmentation: How to Do It and How to Profit from It by McDonald, Malcolm; Dunbar, Ian ISBN 9781118432679, 9781118432747, 9781118432754, 9781118432730, 1118432746, 1118432754, 1118432673, 1118432738

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six.� Abstract: Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.�