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(Ebook) Market-Led Strategic Change by Nigel F. Piercy ISBN 9780750652254, 075065225X

  • SKU: EBN-1388830
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5.0

27 reviews
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Authors:Nigel F. Piercy
Pages:780 pages.
Year:2001
Editon:3
Publisher:Butterworth-Heinemann
Language:english
File Size:5.19 MB
Format:pdf
ISBNS:9780750652254, 075065225X
Categories: Ebooks

Product desciption

(Ebook) Market-Led Strategic Change by Nigel F. Piercy ISBN 9780750652254, 075065225X

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. ''Reality Checks'' throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: В·
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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