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(Ebook) Routledge Library Editions: Marketing (27 vols): Managing Marketing Information by Nigel Piercy, Martin Evans ISBN 9781138793149, 1138793140

SKU: EBN-5217402

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4.4

39 reviews

Instant download (eBook) Routledge Library Editions: Marketing (27 vols): Managing Marketing Information after payment.

Authors:Nigel Piercy, Martin Evans

Pages:242 pages.

Year:2014

Editon:1

Publisher:Routledge

Language:english

File Size:7.58 MB

Format:pdf

ISBNS:9781138793149, 1138793140

Categories: Ebooks

Product desciption

(Ebook) Routledge Library Editions: Marketing (27 vols): Managing Marketing Information by Nigel Piercy, Martin Evans ISBN 9781138793149, 1138793140

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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