(Ebook) Managing Fashion and Luxury Companies 1st edition by Erica Corbellini, Stefania Saviolo 8858674367 9788858674369

(Ebook) Managing Fashion and Luxury Companies 1st edition by Erica Corbellini, Stefania Saviolo 8858674367 9788858674369

Managing Fashion and Luxury Companies 1st edition by Erica Corbellini, Stefania Saviolo - Ebook PDF Instant Download/DeliveryISBN:  8858674367, 9788858674369 

Full download Managing Fashion and Luxury Companies 1st edition after payment.

Product details:

ISBN-10 :  8858674367 

ISBN-13 :  9788858674369

Author:  Erica Corbellini, Stefania Saviolo 

The system of fashion and luxury goods found fertile ground in the Italian and international spheres from the late 1970s to the 1980s. Today, however, these favourable conditions no longer exist. First, fashion and luxury are not one single concept anymore. Instead, companies have to manage a variety of fashions and luxuries, given to the ever-expanding yet simultaneously greater segmentation of markets. A new world requires a fresh, more sophisticated way of approaching these industries. Strategies once based on a single product and a single brand for a single consumer today must be able to segment their offering through a differentiated value proposition for different segments on diverse markets in terms of product, retail, communication, and service. From this perspective, the book intends to serve as a handbook for managing key business processes at fashion and luxury companies in a context undergoing a radical evolution; providing substantiation through a variety of real-life examples stemming from 15 years of experiences of the authors. The book also adopts a European perspective, considering the case of medium sized firms, managed by an entrepreneur or a family, willing to improve their management skills.

Managing Fashion and Luxury Companies 1st Table of contents:

PART ONE: DEFINING FASHION AND LUXURY

CHAPTER 1 DEFINING FASHION
1.1 What is fashion?
1.2 The fashion cycle
1.3 The rise of fast fashion
1.4 The fashion pipeline

CHAPTER 2 DEFINING LUXURY
2.1 What is luxury?
2.2 Old and new luxuries
2.3 Defining the luxury brand
2.4 Luxury and fashion

PART TWO: COUNTRY MODELS

CHAPTER 3 COUNTRY MODELS
3.1 About country branding
3.2 The French model: from haute couture to luxury conglomerates
3.3 The American model: from workwear to vertically integrated chains
3.4 The Italian model: from designers to vertical integration
3.5 The Asian model: from outsourcing to integrated production networks and vertical retailers

People also search for Managing Fashion and Luxury Companies 1st:

e corbellini saviolo 2009 managing fashion and luxury companies
    
corbellini saviolo managing fashion and luxury companies etas 2009
    
e corbellini s saviolo managing fashion and luxury companies
    
managing fashion and luxury companies pdf
    
managing fashion and luxury companies pdf free download

Tags: Managing Fashion, Luxury Companies, Erica Corbellini, Stefania Saviolo