(Ebook) Managerial Economics by Geetika; Piyali Ghosh; Purba Roy Chowdhury ISBN 9789387067639, 9387067637

(Ebook) Managerial Economics by Geetika; Piyali Ghosh; Purba Roy Chowdhury ISBN 9789387067639, 9387067637

Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revised edition covers the recent developments in the interdisciplinary fields related to economics and business such as Demonetization, Jio case study, Patanjali, restriction on H1B visa, GST, Highlights of Budget 2017, and many more. Besides being a comprehensive textbook for management students, it will prove to be of great utility for the practising managers. Salient Features: What’s New? - Chapter 17: Externalities, Public Goods and Role of Government - 20 full-length cases, 22 caselets and 28 Reality Bites across relevant chapters Revamped chapters - Chapter 3: Consumer Preference and Choice - Chapter 4: Demand and Supply Analysis - Chapter 7: Cost and Revenue - Chapter 9: Financial Evaluation of Long-Term Projects Powered by: - Pedagogical features such asThink Out of the Box, Remember Box Questions have been refreshed and added at appropriate places