Mail and Internet Surveys the Tailored Design Method 2nd Edition by Don A Dillman ISBN 0470080078 9780470080078

Mail and Internet Surveys the Tailored Design Method 2nd Edition by Don A Dillman ISBN 0470080078 9780470080078

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Product details:

ISBN 10: 0470080078

ISBN 13: 9780470080078 

Author: Don A. Dillman

A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys

Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.

Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.

New and updated material covers both the principles behind and directions for how to:

• Conduct Web surveys
• Visually design questionnaires
• Use paper mailed surveys

As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Table of contents:

1. Title Page

2. Introduction to Tailored Design

3. Writing Questions

4. Constructing the Questionnaire

5. Survey Implementation

6. Reduction of Coverage and Sampling Errors

7. MixedMode Surveys

8. In Person to Groups

9. Household and Individual Person Surveys by Government

10. Surveys of Businesses and Other Organizations

11. Internet and Interactive Voice Response Surveys

12. Optical Scanning and Imaging and the Future of SelfAdministered Surveys

13. References

14. APPENDIX Recent Developments in the Design of Web Mail and MixedMode Surveys

15. Appendix References

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Tags: Don A Dillman, Mail, Internet, Surveys, Tailored, Design, Method