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(Ebook) Conducting Research Surveys Via E-Mail and The Web by Matthias Schonlau ISBN 9780833031105, 9780833032263, 0833031104, 0833032267

  • SKU: EBN-1721144
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Authors:Matthias Schonlau
Pages:112 pages.
Year:2002
Editon:1
Publisher:RAND Corporation
Language:english
File Size:1.32 MB
Format:pdf
ISBNS:9780833031105, 9780833032263, 0833031104, 0833032267
Categories: Ebooks

Product desciption

(Ebook) Conducting Research Surveys Via E-Mail and The Web by Matthias Schonlau ISBN 9780833031105, 9780833032263, 0833031104, 0833032267

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
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