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(Ebook) Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations by Nils Levsen (auth.) ISBN 9783658088149, 3658088141

SKU: EBN-5055902

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4.5

14 reviews

Instant download (eBook) Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations after payment.

Authors:Nils Levsen (auth.)

Pages:335 pages.

Year:2015

Editon:1

Publisher:Gabler Verlag

Language:english

File Size:6.87 MB

Format:pdf

ISBNS:9783658088149, 3658088141

Categories: Ebooks

Product desciption

(Ebook) Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations by Nils Levsen (auth.) ISBN 9783658088149, 3658088141

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

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