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(Ebook) Lead Markets: Country-Specific Success Factors of the Global Diffusion of Innovations by Dr. Marian Beise (auth.) ISBN 9783642575488, 9783790814309, 364257548X, 379081430X

  • SKU: EBN-4265116
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4.7

41 reviews
Instant download (eBook) Lead Markets: Country-Specific Success Factors of the Global Diffusion of Innovations after payment.
Authors:Dr. Marian Beise (auth.)
Pages:306 pages.
Year:2001
Editon:1
Publisher:Physica-Verlag Heidelberg
Language:english
File Size:8.14 MB
Format:pdf
ISBNS:9783642575488, 9783790814309, 364257548X, 379081430X
Categories: Ebooks

Product desciption

(Ebook) Lead Markets: Country-Specific Success Factors of the Global Diffusion of Innovations by Dr. Marian Beise (auth.) ISBN 9783642575488, 9783790814309, 364257548X, 379081430X

The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region ("lead market") much earlier than by other countries. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile telephone industry. A new innovation development and market entry concept is presented.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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