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(Ebook) Le marketing by Darpy, Denis ISBN 9782100741007, 2100741004

  • SKU: EBN-5258082
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4.3

32 reviews
Instant download (eBook) Le marketing after payment.
Authors:Darpy, Denis
Pages:124 pages.
Year:2015
Editon:2
Publisher:Dunod
Language:french
File Size:35.5 MB
Format:pdf
ISBNS:9782100741007, 2100741004
Categories: Ebooks

Product desciption

(Ebook) Le marketing by Darpy, Denis ISBN 9782100741007, 2100741004

Le marketing recherche inlassablement de nouvelles opportunités de produits et de marchés. Cet ouvrage ouvrage expose les notions fondamentales du marketing nécessaires pour construire un plan marketing :la segmentation, le ciblage et le positionnement;le couple produit/marché, la gestion des marques et la politique prix;la communication et la gestion des canaux de distribution;les stratégies concurrentielles. Dans cette nouvelle édition, mise à jour et enrichie de nouveaux exemples, l'auteur fait le point sur la nouvelle segmentation des produits et l'évolution des attentes des consommateurs. Destiné aux étudiants en économie et gestion, l'ouvrage intéressera également les professionnels recherchant un cadre pour la définition de leur stratégie marketing.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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