Kellogg on China : strategies for success by Dayal-Gulati, Anuradha; Lee, Angela Y; Kellogg School of Management instant download

Kellogg on China : strategies for success by Dayal-Gulati, Anuradha; Lee, Angela Y; Kellogg School of Management instant download

1 online resource (xxv, 254 pages) :, Includes bibliographical references and index, China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes [and others] -- Chinese trading companies: creating new value propositions / Karthik Krishnan [and others] -- Franchising as an expansion strategy in China / Ichiro Enomoto [and others] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck [and others] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert [and others] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler [and others] -- Coping with SARS / Angela Y. Lee, Electronic reproduction. [S.l.] : HathiTrust Digital Library, Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002, digitized 2010, Print version record