(Ebook) Interviewing Users: How To Uncover Compelling Insights by Steve Portigal ISBN 9781933820118, 193382011X

(Ebook) Interviewing Users: How To Uncover Compelling Insights by Steve Portigal ISBN 9781933820118, 193382011X

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.Resources Page:  https://rosenfeldmedia.com/books/interviewing-users/details/resources/"Interviewing is central to much design research. Good interview-based projects can be hard to pull off. Steve Portigal’s book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. Grounded in real research examples, this book is a must-read for both novice and experienced interviewers."  - Elizabeth F. Churchill, Director of Human Computer Interaction, eBay Research LabsSteve Portigal:  is an experienced user researcher who helps organizations to build more mature user research practices. Based outside of San Francisco, he is the principal of Portigal Consulting, and the author of two books: Doorbells, Danger, and Dead Batteries and Interviewing Users.  He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.