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(Ebook) International Place Branding Yearbook 2011: Managing Reputational Risk by Frank M. Go, Robert Govers (eds.) ISBN 9780230239630, 9780230343320, 9781121131132, 9781551561585, 0230239633, 0230343325, 1121131131, 1551561581

  • SKU: EBN-5364170
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Instant download (eBook) International Place Branding Yearbook 2011: Managing Reputational Risk after payment.
Authors:Frank M. Go, Robert Govers (eds.)
Pages:263 pages.
Year:2011
Editon:1
Publisher:Palgrave Macmillan UK
Language:english
File Size:3.71 MB
Format:pdf
ISBNS:9780230239630, 9780230343320, 9781121131132, 9781551561585, 0230239633, 0230343325, 1121131131, 1551561581
Categories: Ebooks

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(Ebook) International Place Branding Yearbook 2011: Managing Reputational Risk by Frank M. Go, Robert Govers (eds.) ISBN 9780230239630, 9780230343320, 9781121131132, 9781551561585, 0230239633, 0230343325, 1121131131, 1551561581

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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