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(Ebook) International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation by Frank M. Go, Robert Govers (eds.) ISBN 9780230239609, 9780230298095, 0230239609, 0230298095

  • SKU: EBN-5363254
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Instant download (eBook) International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation after payment.
Authors:Frank M. Go, Robert Govers (eds.)
Pages:280 pages.
Year:2010
Editon:1
Publisher:Palgrave Macmillan UK
Language:english
File Size:1.84 MB
Format:pdf
ISBNS:9780230239609, 9780230298095, 0230239609, 0230298095
Categories: Ebooks

Product desciption

(Ebook) International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation by Frank M. Go, Robert Govers (eds.) ISBN 9780230239609, 9780230298095, 0230239609, 0230298095

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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