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(Ebook) Inside-Out Marketing: How to Create an Internal Marketing Strategy by Michael Dunmore ISBN 9780749436636, 0749436638

  • SKU: EBN-1128642
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Instant download (eBook) Inside-Out Marketing: How to Create an Internal Marketing Strategy after payment.
Authors:Michael Dunmore
Pages:265 pages.
Year:2003
Editon:1st edition
Publisher:Kogan Page
Language:english
File Size:2.07 MB
Format:pdf
ISBNS:9780749436636, 0749436638
Categories: Ebooks

Product desciption

(Ebook) Inside-Out Marketing: How to Create an Internal Marketing Strategy by Michael Dunmore ISBN 9780749436636, 0749436638

* Includes up-to-date case studies and current research* Balances theory with practice* A helpful strategy for effectively managing change within an organization* A practical guide to implementing an internal marketing strategy An internal marketing strategy (IMS) is an effort to overcome resistance to change from within an organization. It aims to align, motivate and integrate employees towards the effective implementation of corporate and functional strategies.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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