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ISBN-10 : 0749436638
ISBN-13 : 978-0749436636
Author: Michael Dunmore
Includes up-to-date case studies and current research
Chapter 1 Vision, mission, values, positioning and personality
Chapter 2 Corporate strategy
Chapter 3 Processes, service standards and measures Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 4 Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 5 Internal communication
Chapter 6 HR strategy Aims; Introduction; Theories, models and perspectives; Key learning points; Sources; References
Chapter 7 Integrating internal, interactive and external marketing
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Tags: Inside Out, Marketing, Internal Marketing Strategy, Michael Dunmore
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