(Ebook) How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register 1st Edition by Jeffrey J Fox ISBN 0786868244 9780786868247

(Ebook) How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register 1st Edition by Jeffrey J Fox ISBN 0786868244 9780786868247

(Ebook) How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register 1st Edition by Jeffrey J Fox - Ebook PDF Instant Download/Delivery: 0786868244, 9780786868247
Full download (Ebook) How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register 1st Edition after payment

Product details:

ISBN 10: 0786868244 
ISBN 13: 9780786868247
Author: Jeffrey J Fox

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as: Make a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

(Ebook) How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register 1st Table of contents:

1. Ka-ching! Ka-ching! Marketer’s Music

2. Deeply Understand the Definition of Marketing

3. The Superstar Marketing Company

4. “This Is Customer Money!”

5. Customers Fire Employees Every Day

6. Segment Your Customers: Okay, Not Okay

7. The Customer Is Not Always Right

8. Use the Seven Growth Levers

9. You Must Love Your Brand

10. Early to Bed, Early to Rise, Sell Hard, and Dollarize

11. Always Price to Value

12. The Folly of Price Cutting

13. A Price-to-Value Parable

14. Always Sell Consequences

15. Derived Demand Is Not Direct Demand

16. Fifteen Super Marketer Must-Knows

17. Some Rules for Choosing a Brand Name

18. Always Put the Brand Name in the Headline

19. Never Use “We”

20. What, Pray Tell, Is the Difference?

21. Never Use Bad Words in Advertising or Selling

22. Advertise and Sell with Numbers, Not Adjectives

23. Don’t Put Your Phone Numbers on Your Trucks

24. Don’t Hit Into a Triple Bad Play: A Case History

25. Marketing Superstar Instant Challenge #1

26. Don’t Send a Ransom Note

27. Be Your Own Customer

28. Banish All Buying Barriers

29. Always Thank Your Customers

30. A Fast Fifteen

31. Superstars Love Recessions

32. Never Take the Cheese Off the Pizza

33. Beware the Constellation Theory of Marketing

34. Marketing Superstar Instant Challenge #2

35. Always Have a President’s Pipeline

36. Questions Lazy Marketers Can’t Answer, but the Marketing Superstar Must: Part 1

37. Get Answers to These Questions: Part 2

38. Compete for Inches

39. Marketing Superstar Instant Challenge #3

40. Repolish the Silver

41. First Sell Inside … Always

42. Don’t Let Perfect Be the Enemy of Better

43. Own a Market, Not a Mill

44. Loss Leaders Are for Losers

45. Marketing Superstar Instant Challenge #4

46. Never Run a Three-Page-Spread Ad, or How to Burn Shareholder Money

47. Marketing Superstar Instant Challenge #5

48. Shrink to Grow

49. Fill the Air with Flailing Fists

50. Remember Jimmy Durante

51. The First Annual Ostrova House Race

52. Marketing Superstar Instant Challenge #1 Answer

53. Marketing Superstar Instant Challenge #2 Answer

54. Marketing Superstar Instant Challenge #3 Answer

55. Marketing Superstar Instant Challenge #4 Answer

56. Summary #1: Hallmarks of Great Marketing Companies

57. Summary #2: Characteristics of the Killer Competitor Companies

People also search for (Ebook) How to Become a Marketing Superstar Unexpected Rules That Ring the Cash Register 1st:

Tags: Jeffrey J Fox, Marketing, Superstar