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(Ebook) Indispensable: How To Become The Company That Your Customers Can't Live Without by Joe Calloway ISBN 9780471703082, 9780471733362, 0471703087, 0471733369

  • SKU: EBN-1993430
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Instant download (eBook) Indispensable: How To Become The Company That Your Customers Can't Live Without after payment.
Authors:Joe Calloway
Pages:240 pages.
Year:2005
Editon:1
Publisher:Wiley
Language:english
File Size:1.29 MB
Format:pdf
ISBNS:9780471703082, 9780471733362, 0471703087, 0471733369
Categories: Ebooks

Product desciption

(Ebook) Indispensable: How To Become The Company That Your Customers Can't Live Without by Joe Calloway ISBN 9780471703082, 9780471733362, 0471703087, 0471733369

A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process.Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to:* Create and sustain momentum: overcome organizational inertia and keep moving forward* Develop habitual dependability: make consistency of performance a defining characteristic* Connect continuously* See the Big Picture Outcome: create compelling customer experiences* Engage, Enchant, Enthrall: make magic in the marketplaceWith interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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