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(Ebook) Global and Transnational Business: Strategy and Management by George Stonehouse, David Campbell, Jim Hamill, Tony Purdie ISBN 0470851260

  • SKU: EBN-2098112
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Authors:George Stonehouse, David Campbell, Jim Hamill, Tony Purdie
Pages:495 pages.
Year:2004
Editon:2
Publisher:Wiley
Language:english
File Size:2.96 MB
Format:pdf
ISBNS:0470851260
Categories: Ebooks

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(Ebook) Global and Transnational Business: Strategy and Management by George Stonehouse, David Campbell, Jim Hamill, Tony Purdie ISBN 0470851260

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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