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(Ebook) Global and Transnational Business: Strategy and Management by George Stonehouse, David Campbell, Jim Hamill, Tony Purdie ISBN 9780470851265, 9780470867792, 0470851260, 0470867795

  • SKU: EBN-1127354
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4.8

12 reviews
Instant download (eBook) Global and Transnational Business: Strategy and Management after payment.
Authors:George Stonehouse, David Campbell, Jim Hamill, Tony Purdie
Pages:496 pages.
Year:2004
Editon:2
Publisher:Wiley
Language:english
File Size:5.31 MB
Format:pdf
ISBNS:9780470851265, 9780470867792, 0470851260, 0470867795
Categories: Ebooks

Product desciption

(Ebook) Global and Transnational Business: Strategy and Management by George Stonehouse, David Campbell, Jim Hamill, Tony Purdie ISBN 9780470851265, 9780470867792, 0470851260, 0470867795

A textbook emphasizing global and transnational business strategy, rather than international or multinational strategy and management, reflecting changes in the environment of international business since the early 1980s. It develops an understanding of global business and globalization of the business environment, and examines global and transnational business management. No date is mentioned for the first edition; the second focuses more on knowledge as a source of transnational competitive advantage, and reduces the case studies from six to two-on Nike and McDonald's.
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