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(Ebook) 玩转大数据:商业分析+运营推广+营销技巧+实战案例 Fun big data: business analysis + marketing promotion + marketing skills + actual case by 海天电商金融研究中心 ISBN 9787302449850, 7302449856

  • SKU: EBN-36524808
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Instant download (eBook) 玩转大数据:商业分析+运营推广+营销技巧+实战案例 Fun big data: business analysis + marketing promotion + marketing skills + actual case after payment.
Authors:海天电商金融研究中心
Pages:264 pages.
Year:2016
Editon:1st
Publisher:清华大学出版社
Language:chinese
File Size:33.71 MB
Format:pdf
ISBNS:9787302449850, 7302449856
Categories: Ebooks

Product desciption

(Ebook) 玩转大数据:商业分析+运营推广+营销技巧+实战案例 Fun big data: business analysis + marketing promotion + marketing skills + actual case by 海天电商金融研究中心 ISBN 9787302449850, 7302449856

一家公司,如何运用大数据进行客户定位、营销推广、品牌传播? 一个行业,如何运用大数据进行产业分析、前景预测、商机挖掘? 本书将全面揭秘大数据价值挖掘、平台构建、营销定位、生活服务、社会互动、风险管理和未来应用,特别是对销售行业、餐饮行业、网络通信、交通能源、医疗领域、娱乐传媒、生产制造、企业管理、金融行业、旅游行业、游戏行业和房地产行业等影响力大的行业或领域进行剖析,帮助读者知晓赚钱公司的大数据是怎样玩转的! 书中内容零基础、全图解,通过12个行业应用挖掘+17章专题内容详解+400多张图片图解展示,深度剖析了大数据的商业分析、运营推广、营销技巧和实战案例,让您一书在手,轻松玩转大数据! 本书对象为对大数据分析、营销感兴趣的所有读者,特别是企业经营者、管理者、互联网营销岗位的工作人员等。
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