(Ebook) Events feasibility and development from strategy to operations 2nd Edition by William O Toole ISBN 1000478211 9781000478211

(Ebook) Events feasibility and development from strategy to operations 2nd Edition by William O Toole ISBN 1000478211 9781000478211

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ISBN 10:  1000478211 
ISBN 13: 9781000478211
Author: William O Toole

Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study. Fascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations. Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes: A full explanation of the maturity model including post-pandemic solutions New case studies and exhibits A new section on teaching and training in event management The chapters are fully supported by further current case studies and examples on the publisher’s and the author’s website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management.

(Ebook) Events feasibility and development from strategy to operations 2nd Table of contents:

Section I Strategic feasibility and development
1 Events sector maturity model
Introduction
The phases
Maturity assessment tables
Discussion
2 How to develop an events strategy?
Introduction
Strategy checklist
Events program as a portfolio
The event portfolio as an asset
Limitation of portfolio management
Cascade of objectives
Discussion
3 Preparing the strategy
Introduction
Decision criteria
Situation analysis
Stakeholder consultation
Strategy template
Legal and regulatory environment
Venues
Discussion
4 Event support: directing the development
Introduction
Event support
Event typology
Discussion
5 Implement the strategy
Introduction
Events unit
Events agencies
Discussion
6 Techniques and tools for events development
Introduction
Bidding and requests for tender
Hallmark/flagship events
The integrated country promotion
The events precinct
Licensing
Events forum
Discussion
7 Building competency: associations, awards and training
Introduction
Event associations
Event awards
Event guide or manual
Building competency
Discussion topics
Section 1: wrap up
Section 2 Management feasibility and development
8 Management models and the business case
Introduction
A model, processes, system or a body of knowledge
The event management environment: complexity and uncertainty
Phases of event management and the event life cycle
Intangibility of outcomes
The business case
Discussion
9 Setting up the management system
Introduction
Event project methodology
Management framework as a spreadsheet
The event: management maturity model
Conclusion
Discussion
10 Event management processes
Introduction
From domains to a process model
Scope management
Stakeholder management
Sponsorship
Event design
Marketing process
Financial process
Conclusion
Discussion
11 Event management processes: section two
Introduction
Time management process
Risk management process
Communication process
Procurement process
Human resources (HR) process
Discussion topics
Exercise
Section 2: wrap up
Section 3 Operation feasibility and development
12 Event metrics and checklists
Introduction
Metrics
Financial exposure profile
Exposure, resilience and fragility
Heuristics and the event checklist
Discussion topics
13 Event operations: upstream design
Introduction
Operations as an outcome
On the day
Attendee journey map
The feasibility of the event site
The feasibility study
Conclusion
Discussion
14 Competency training and teaching event management
Introduction
On course
Self-​competency assessment
Conclusion
Bibliography
Index

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Tags: William O Toole, Events, feasibility