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(Ebook) Essentials of Strategic Management: The Quest for Competitive Advantage by Arthur A Thompson Jr.; Margaret Peteraf; John E Gamble ISBN 9781259927638, 1259927636

  • SKU: EBN-36653962
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Authors:Arthur A Thompson Jr.; Margaret Peteraf; John E Gamble
Pages:432 pages.
Year:2018
Editon:6
Publisher:McGraw-Hill Education
Language:english
File Size:18.85 MB
Format:pdf
ISBNS:9781259927638, 1259927636
Categories: Ebooks

Product desciption

(Ebook) Essentials of Strategic Management: The Quest for Competitive Advantage by Arthur A Thompson Jr.; Margaret Peteraf; John E Gamble ISBN 9781259927638, 1259927636

Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students’ interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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