(Ebook) Effective Crisis Communication Moving from Crisis to Opportunity 1st edition by Robert Ulmer, Timothy Sellnow, Matthew Seeger 1506315739 9781506315737

(Ebook) Effective Crisis Communication Moving from Crisis to Opportunity 1st edition by Robert Ulmer, Timothy Sellnow, Matthew Seeger 1506315739 9781506315737

Effective Crisis Communication: Moving from Crisis to Opportunity 1st edition by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger - Ebook PDF Instant Download/Delivery:  1506315739, 9781506315737 
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Product details:

ISBN 10: 1506315739 

ISBN 13: 9781506315737

Author:  Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger 

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. 

Effective Crisis Communication: Moving from Crisis to Opportunity 1st Table of contents:

PART I THE LESSONS

Chapter 1: Defining Crisis Communication
Chapter 2: Lessons on Managing Crisis Uncertainty
Chapter 3: Lessons on Effective Crisis Communication
Chapter 4: Lessons on Effective Crisis Leadership

PART II APPLYING THE LESSONS
Chapter 5: Examples of Success and Failure in Industrial Accidents
Chapter 6: Examples of Success and Failure During Outbreaks of Food-Borne Illness
Chapter 7: Examples of Success and Failure in Response to Terrorism
Chapter 8: Examples of Success and Failure During Natural Disasters
Chapter 9: Examples of Success and Failure During Financial Crises

PART III THE OPPORTUNITIES
Chapter 10: Learning Through Failure
Chapter 11: Risk Communication
Chapter 12: Responding to the Ethical Demands of Crisis
Chapter 13: Crisis as Inspiring Renewal Through Effective Crisis Communication

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Tags: Effective Crisis, Communication, Opportunity, Robert Ulmer, Timothy Sellnow, Matthew Seeger