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(Ebook) Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay ISBN 9781606499245, 9781606499252, 1606499246, 1606499254

  • SKU: EBN-5267512
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4.5

36 reviews
Instant download (eBook) Digital Marketing Management: A Handbook for the Current (or Future) CEO after payment.
Authors:Debra Zahay
Pages:170 pages.
Year:2015
Editon:First edition
Publisher:Business Expert Press
Language:english
File Size:4.78 MB
Format:pdf
ISBNS:9781606499245, 9781606499252, 1606499246, 1606499254
Categories: Ebooks

Product desciption

(Ebook) Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay ISBN 9781606499245, 9781606499252, 1606499246, 1606499254

The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The book then explains how basic strategy should flow through to the basic four digital marketing technologies, search, social, email and mobile. The importance of quality customer data as the foundation for these strategies is explained. Finally, guidelines for managing the successful implementation of these marketing technologies in the organization are covered. Practical guidelines and case examples will also be provided
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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