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(Ebook) Digital Marketing Foundations and Strategy, 5th Edition by Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts ISBN 9780357720738, 0357720733

  • SKU: EBN-58451796
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5.0

19 reviews
Instant download (eBook) Digital Marketing Foundations and Strategy, 5th Edition after payment.
Authors:Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts
Pages:448 pages.
Year:2024
Editon:5
Publisher:Cengage Learning
Language:english
File Size:35.12 MB
Format:pdf
ISBNS:9780357720738, 0357720733
Categories: Ebooks

Product desciption

(Ebook) Digital Marketing Foundations and Strategy, 5th Edition by Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts ISBN 9780357720738, 0357720733

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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