(Ebook) Creating the Customer-Driven Library: Building on the Bookstore Model by Jeannette A. Woodward ISBN 9780838908884, 9780838998953, 0838908888, 083899895X

(Ebook) Creating the Customer-Driven Library: Building on the Bookstore Model by Jeannette A. Woodward ISBN 9780838908884, 9780838998953, 0838908888, 083899895X

How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores.Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission―to broaden library use and increase relevance while serving community needs―libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to:Offer accessible, customer-friendly signs, catalogs, and interior spacesIdentify the unique needs of your library's community―then meet those needsCreate a step-by-step, customized promotion plan that communicates with your marketFind cost-effective ways to connect-―from user-friendly web sites to promo brochuresShow customers what the library has to offer and entice them to give it a tryLibraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget.