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(Ebook) Craft Beer Culture and Modern Medievalism : Brewing Dissent by Noëlle Phillips ISBN 9781641892186, 1641892188

  • SKU: EBN-51662112
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4.7

6 reviews
Instant download (eBook) Craft Beer Culture and Modern Medievalism : Brewing Dissent after payment.
Authors:Noëlle Phillips
Pages:166 pages.
Year:2019
Editon:1
Publisher:Arc Humanities Press
Language:english
File Size:4.32 MB
Format:pdf
ISBNS:9781641892186, 1641892188
Categories: Ebooks

Product desciption

(Ebook) Craft Beer Culture and Modern Medievalism : Brewing Dissent by Noëlle Phillips ISBN 9781641892186, 1641892188

In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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