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(Ebook) Consumer Behavior in Action: Real-life Applications for Marketing Managers by Geoffrey P. Lantos ISBN 9780765620903, 0765620901

  • SKU: EBN-36927848
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Instant download (eBook) Consumer Behavior in Action: Real-life Applications for Marketing Managers after payment.
Authors:Geoffrey P. Lantos
Pages:648 pages.
Year:2010
Editon:1
Publisher:Routledge
Language:english
File Size:23.33 MB
Format:pdf
ISBNS:9780765620903, 0765620901
Categories: Ebooks

Product desciption

(Ebook) Consumer Behavior in Action: Real-life Applications for Marketing Managers by Geoffrey P. Lantos ISBN 9780765620903, 0765620901

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.

The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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