(Ebook) Consumer Behavior Buying Having and Being 1st edition by Michael Solomon 0132671840 9780132671842

(Ebook) Consumer Behavior Buying Having and Being 1st edition by Michael Solomon 0132671840 9780132671842

Consumer Behavior: Buying, Having, and Being 1st edition by Michael R Solomon - Ebook PDF Instant Download/DeliveryISBN:  0132671840, 9780132671842  

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Product details:

ISBN-10 ‏ : ‎0132671840

ISBN-13 ‏ : ‎ 9780132671842

Author: Michael R Solomon  

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.

In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Consumer Behavior: Buying, Having, and Being 1st Table of contents:

Section 1: Foundations of Consumer Behavior

Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer Behavior: People in the Marketplace
What Is Consumer Behavior?
Consumer Behavior Is a Process
Consumers Are Different! How We Divide Them Up
Popular Culture Is Marketing Is Popular Culture
All the World’s a Stage
What Does It Mean to Consume?
What Do We Need—Really?
The Digital Native: Living a Social [Media] Life
Where Do We Find Consumer Researchers?
Interdisciplinary Influences on the Study of Consumer Behavior
Two Perspectives on Consumer Research
Should Consumer Research Have an Academic or an Applied Focus?
Taking It from Here: The Plan of the Book
Key Terms
Consumer Behavior Challenge
Case Study
Notes.
Chapter 2: Consumer and Social Well-Being
Business Ethics and Consumer Rights
Needs and Wants: Do Marketers Manipulate Consumers?
Consumers’ Rights and Product Satisfaction
Consumerism
Social Marketing and Corporate Social Responsibility (CSR)
Data Privacy and Identity Theft
Market Access
Sustainability and Environmental Stewardship
Consumer Terrorism.
Addictive Consumption
Consumed Consumers
Illegal Acquisition and Product Use
Chapter Summary
Consumer Behavior Challenge
Case Study
Notes

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Tags: Consumer Behavior, Buying, Having, Michael Solomon