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(Ebook) Consumer behavior buying having and being 9th Edition by Michael R Solomon ISBN 0136110924 9780136110927

  • SKU: EBN-10982400
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Authors:Michael R. Solomon
Year:2011
Editon:Ninth edition.
Language:english
File Size:58.16 MB
Format:pdf
ISBNS:9780136110927, 9780136110941, 0136110924, 0136110940
Categories: Ebooks

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(Ebook) Consumer behavior buying having and being 9th Edition by Michael R Solomon ISBN 0136110924 9780136110927

(Ebook) Consumer behavior buying having and being 9th Edition by Michael R Solomon - Ebook PDF Instant Download/Delivery: 0136110924, 9780136110927
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Product details:

ISBN 10: 0136110924 
ISBN 13: 9780136110927
Author: Michael R Solomon

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.

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Tags: Michael R Solomon, Consumer, behavior

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