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Status:
Available4.6
17 reviews
ISBN 10: 1439080674
ISBN 13: 9781439080672
Author: William G Zikmund, Barry J Babin, Jon C Carr, Mitch Griffin
The Role of Business Research
Information Systems and Knowledge Management
Theory Building
The Business Research Process: An Overview
The Human Side of Business Research: Organizational and Ethical Issues
Problem Definition: The Foundation of Business Research
Qualitative Research Tools
Secondary Data Research in a Digital Age
Survey Research: An Overview
Survey Research: Communicating with the Respondents
Observation Methods
Experimental Research
Measurement and Scaling Concepts
Attitude Measurement
Questionnaire Design
Sampling Design and Procedures
Determination of Sample Size: A Review of Statistical Theory
Fieldwork
Editing and Coding: Transforming Raw Data into Information
Basic Data Analysis: Descriptive Statistics
Univariate Statistical Analysis
Bivariate Statistical Analysis: Differences Between Two Variables
Bivariate Statistical Analysis: Measures of Association
Multivariate Statistical Analysis
Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up
Critical Thinking Cases
Tags: William G Zikmund, Barry J Babin, Jon C Carr, Mitch Griffin, Research, Methods
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