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(Ebook) Brand Wars : Combat Strategies for Indian Brands by Rajiv Gupte, Anand Limaye ISBN 9789354790669, 9789354790744, 9789354790737, 9354790666, 9354790747, 9354790739

  • SKU: EBN-44182890
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Instant download (eBook) Brand Wars : Combat Strategies for Indian Brands after payment.
Authors:Rajiv Gupte, Anand Limaye
Pages:292 pages.
Year:2021
Editon:1
Publisher:Sage Publications Pvt. Limited
Language:english
File Size:6.57 MB
Format:pdf
ISBNS:9789354790669, 9789354790744, 9789354790737, 9354790666, 9354790747, 9354790739
Categories: Ebooks

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(Ebook) Brand Wars : Combat Strategies for Indian Brands by Rajiv Gupte, Anand Limaye ISBN 9789354790669, 9789354790744, 9789354790737, 9354790666, 9354790747, 9354790739

Market disruption, pandemic-ridden economy and China’s digital and mobile dominance—Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well.
Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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