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(Ebook) Brand positioning : strategies for competitive advantage by Subroto Sengupta ISBN 9780070581593, 0070581592

  • SKU: EBN-10938326
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Authors:Subroto Sengupta
Pages:297 pages.
Year:2007
Editon:2. ed., 6. repr.
Publisher:Tata McGraw-Hill
Language:english
File Size:15.63 MB
Format:pdf
ISBNS:9780070581593, 0070581592
Categories: Ebooks

Product desciption

(Ebook) Brand positioning : strategies for competitive advantage by Subroto Sengupta ISBN 9780070581593, 0070581592

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:Secure competitive advantageUse celebrity endorsements to market productsEstablish brand positioning on the InternetAnd much more!
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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