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(Ebook) Brand Fans: Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith, Constantino Stavros, Kate Westberg (auth.) ISBN 9783319488530, 9783319488547, 3319488538, 3319488546

  • SKU: EBN-5737082
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4.5

16 reviews
Instant download (eBook) Brand Fans: Lessons from the World's Greatest Sporting Brands after payment.
Authors:Aaron C.T. Smith, Constantino Stavros, Kate Westberg (auth.)
Pages:254 pages.
Year:2017
Editon:1
Publisher:Palgrave Macmillan
Language:english
File Size:1.72 MB
Format:pdf
ISBNS:9783319488530, 9783319488547, 3319488538, 3319488546
Categories: Ebooks

Product desciption

(Ebook) Brand Fans: Lessons from the World's Greatest Sporting Brands by Aaron C.T. Smith, Constantino Stavros, Kate Westberg (auth.) ISBN 9783319488530, 9783319488547, 3319488538, 3319488546

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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