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(Ebook) Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata ISBN 9780230202399, 023020239X

  • SKU: EBN-1923828
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5.0

36 reviews
Instant download (eBook) Beyond Hofstede: Culture Frameworks for Global Marketing and Management after payment.
Authors:Cheryl Nakata
Pages:256 pages.
Year:2009
Editon:1
Publisher:Palgrave Macmillan
Language:english
File Size:1.14 MB
Format:pdf
ISBNS:9780230202399, 023020239X
Categories: Ebooks

Product desciption

(Ebook) Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata ISBN 9780230202399, 023020239X

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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