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(Ebook) Global Marketing Management by Kiefer Lee, Steve Carter ISBN 9780199609703, 0199609705

  • SKU: EBN-5126946
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Authors:Kiefer Lee, Steve Carter
Pages:608 pages.
Year:2012
Editon:3
Publisher:Oxford University Press
Language:english
File Size:7.55 MB
Format:pdf
ISBNS:9780199609703, 0199609705
Categories: Ebooks

Product desciption

(Ebook) Global Marketing Management by Kiefer Lee, Steve Carter ISBN 9780199609703, 0199609705

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.
The third edition addresses such key contemporary issues as climate change and sustainable development, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. Authors Kiefer Lee and Steve Carter examine the implications of these issues and consider how they may be applied to the management of global marketing programs. The Companion Website offers numerous resources for students and instructors.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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