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(Ebook) B2B eCommerce : Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel by Gerrit Heinemann ISBN 9783658273668, 9783658273675, 3658273666, 3658273674

  • SKU: EBN-10803206
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Instant download (eBook) B2B eCommerce : Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel after payment.
Authors:Gerrit Heinemann
Year:2020
Editon:1. Aufl. 2020
Publisher:Springer Fachmedien Wiesbaden;Springer Gabler
Language:german
File Size:3.87 MB
Format:pdf
ISBNS:9783658273668, 9783658273675, 3658273666, 3658273674
Categories: Ebooks

Product desciption

(Ebook) B2B eCommerce : Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel by Gerrit Heinemann ISBN 9783658273668, 9783658273675, 3658273666, 3658273674

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschäftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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