Alliance brand : fulfilling the promise of partnering by Darby, Mark (Mark Edward) instant download

Alliance brand : fulfilling the promise of partnering by Darby, Mark (Mark Edward) instant download

1 online resource (xxxii, 376 pages) :, Pressure continues to grow on organizations to achieve more with fewer resources. M & A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success, Includes bibliographical references (pages 357-362) and index, Using Alliances to Create Value -- Using Alliances to Create Value. How Value and Advantage Affect Firm Activities -- Understanding Alliances -- Forces Driving for Alliances -- What Winning Alliances Look Like -- Forces Challenging Alliance Success -- Alliance Brand -- Having A Capability to Partner -- Having A Capability to Partner. Clarity on Strategy and Direction -- Clarity on Core Competences -- Ability to Make Effective Strategic choices -- Attractiveness of Assets -- Ability to Collaborate Internally and Externally -- Ability to Govern Effectively and Manage Complex Relationships -- Effectiveness of Alliance Infrastructure -- Winning with Alliances -- Winning with Alliances. Phase 1: Pre-Alliance -- Phase 2: Pre-Partner -- Phase 3: With-Partner Planning -- Phase 4: Alliance Launch -- Phase 5: With-Partner Delivery -- Phase 6: Alliance Reviews -- The Journey to Alliance Brand and Winning Alliances -- Alliance Brand Quick Test, Print version record