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The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands by Mark Kingsley instant download

  • SKU: EBN-236527730
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$ 32 $ 40 (-20%)

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Instant download (eBook) The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands after payment.
Authors:Mark Kingsley
Pages:216 pages
Year:2025
Publisher:Rockport Publishers
Language:english
File Size:16.41 MB
Format:epub
Categories: Ebooks

Product desciption

The Pocket Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands by Mark Kingsley instant download

This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine

    • Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear...
    *Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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