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Advertising and society : controversies and consequences by Pardun, Carol J instant download

  • SKU: EBN-239901696
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Instant download (eBook) Advertising and society : controversies and consequences after payment.
Authors:Pardun, Carol J
Pages:updating ...
Year:2009
Publisher:Chichester, U.K. ; Malden, MA : Wiley-Blackwell
Language:english
File Size:10.25 MB
Format:pdf
Categories: Ebooks

Product desciption

Advertising and society : controversies and consequences by Pardun, Carol J instant download

xii, 209 p. : 24 cm, Includes bibliographical references and index, Introduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun -- The economic impact of advertising : what's the controversy? Adversing makes products more expensive / Edd Applegate -- Advertising lowers prices for consumers / C. Ann Hollifield -- Advertising to children : gimme, gimme, gimme!!! Do children need more protection from advertising? Yes! Children need protection from the bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the big purple dinosaurs / Keisha L. Hoerrner -- No! Children are smarter than we think. We coddle them enough already! / J. Walker Smith -- Political advertising : necessary, necessary evil, or evil necessarily? Political advertising serves an important role for American voters / Anne Johnston -- Political advertising has no place in the U.S. democratic system / Jennifer D. Greer -- Tobacco advertising : when people do dumb things. Tobacco advertising : the strong First Amendment right to promote lawful products / R. Michael Hoefges -- The fumes of truth / Jef I. Richards -- Alcohol advertising : a match made in heaven or a pact with the devil? Alcohol is so problematic that advertising or promoting it in any way should be banned from all televised events / Lara Zwarun -- Eliminating alcohol advertising on television because underage people drink is as misguided as restricting automobile advertising because people drive too fast / Jason Chambers -- Advertising and product placement : and now, the star of the show! Product placement makes a lot of sense in today's media environment / Charles Lubbers -- More than entertainment : product placement in American media channels / Kathy Brittain McKee -- Sex and advertising : I'm too sexy for this ad...or am I? Sex in advertising : no crime here! / Tom Reichert -- Using sex in advertising is never a good idea / Kathy Roberts Forde -- Stereotypes in advertising : a code to help us…
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