Advertising by Espejo, Roman, 1977-, Espejo, Roman, 1977- instant download

Advertising by Espejo, Roman, 1977-, Espejo, Roman, 1977- instant download

Includes bibliographical references (pages 185-195) and index, pt. 1. Is advertising harmful? -- Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- pt. 2. Does advertising exploit children? -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- pt. 3. Should political advertising be reformed? -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- pt. 4. What is the future of advertising? -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf, This book focuses on advertising and its effects on the public. It covers the issues of sexism in advertising, alcoholic beverage advertising, political campaigns and product placement, 207 pages : 23 cm