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(Ebook) Advances in Advertising Research (Vol. XI): Designing and Communicating Experience by Martin K.J. Waiguny, Sara Rosengren ISBN 9783658322007, 3658322004

  • SKU: EBN-34492972
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5.0

9 reviews
Instant download (eBook) Advances in Advertising Research (Vol. XI): Designing and Communicating Experience after payment.
Authors:Martin K.J. Waiguny, Sara Rosengren
Pages:362 pages.
Year:2021
Editon:1
Publisher:Springer Gabler
Language:english
File Size:13.5 MB
Format:epub
ISBNS:9783658322007, 3658322004
Categories: Ebooks

Product desciption

(Ebook) Advances in Advertising Research (Vol. XI): Designing and Communicating Experience by Martin K.J. Waiguny, Sara Rosengren ISBN 9783658322007, 3658322004

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
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*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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