According to Kotler : the world's foremost authority on marketing answers your questions, None by Kotler, Philip, None instant download

According to Kotler : the world's foremost authority on marketing answers your questions, None by Kotler, Philip, None instant download

xxii, 168 pages ; 23 cm, \"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts.\"--Jacket, Includes index, pt. 1. Markets and marketing. Definition -- Customer power and satisfaction -- Trends in marketing -- New ideas in marketing -- Major challenges -- Deficiencies of marketing -- Criticisms of marketing -- Skills -- Careers -- pt. 2. Marketing strategy. Segmentation --Targeting -- Positioning -- Differentiation -- Innovation -- pt. 3. Marketing tools (the 4Ps). Product. Brands and branding -- Service -- Price -- Place (distribution) -- Promotion -- Advertising -- Public relations -- Sales promotion -- Sales management and selling -- Sponsorships -- Buzz marketing -- Media -- pt. 4. Marketing planning. Marketing research -- pt. 5. Marketing organization -- pt. 6. Marketing control -- pt. 7. Marketing areas of application. Consumer packaged goods -- Retail marketing -- Small-business marketing -- Direst marketing. Loyalty marketing -- CRM and database marketing -- Internet marketing -- Professional service marketing -- Personal marketing -- International marketing -- Place marketing -- Recession marketing -- Political marketing -- Social responsibility marketing -- pt. 8. Marketing excellence