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(Ebook) Market Your Way To Growth: 8 Ways To Win by Philip Kotler, Milton Kotler ISBN 9781118496404, 9781118519660, 9781118519646, 9781118519608, 9781119204015, 1118519604, 1118519647, 1118519663, 111849640X

  • SKU: EBN-5310736
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Authors:Philip Kotler, Milton Kotler
Pages:242 pages.
Year:2012
Editon:1
Publisher:Wiley
Language:english
File Size:3.92 MB
Format:pdf
ISBNS:9781118496404, 9781118519660, 9781118519646, 9781118519608, 9781119204015, 1118519604, 1118519647, 1118519663, 111849640X
Categories: Ebooks

Product desciption

(Ebook) Market Your Way To Growth: 8 Ways To Win by Philip Kotler, Milton Kotler ISBN 9781118496404, 9781118519660, 9781118519646, 9781118519608, 9781119204015, 1118519604, 1118519647, 1118519663, 111849640X

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility.
Abstract: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.
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