10 advertising principles by Shore, Robert (Robert M.) instant download

10 advertising principles by Shore, Robert (Robert M.) instant download

176 pages : 25 cm, This title examines the different elements involved in advertising and shows readers, through discussion of the ten key principles underlying advertising, how to create dynamic, well-targeted adverts of their own, Includes index, Includes bibliographical references and index, Machine generated contents note: Principle 1 Know Your Audience -- Principle 2 Behind Every Great Advertising Campaign Is A Great Creative Concept -- Principle 3 Less Is More -- Principle 4 A Picture Is Worth A Thousand Words-But Never Underestimate The Power Of A Great Headline -- Principle 5 Originality Is Just Copying With A Twist -- Principle 6 The Medium Is -- Or At Least Has A Serious Impact On -- The Message -- Principle 7 There's No Such Thing As Bad Publicity -- Principle 8 Restrictions Will Set You Free -- Principle 9 Once Is Never Enough -- Principle 10 Ignore All Rules And Prescriptions