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(Ebook) Advertising & IMC: Principles and Practice (9th Edition) (Advertising : Principles and Practice) by Sandra Moriarty, Nancy D Mitchell, William D. Wells ISBN 9780132163644, 0132163640

  • SKU: EBN-2354396
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Instant download (eBook) Advertising & IMC: Principles and Practice (9th Edition) (Advertising : Principles and Practice) after payment.
Authors:Sandra Moriarty, Nancy D Mitchell, William D. Wells
Pages:686 pages.
Year:2011
Editon:9
Publisher:Prentice Hall
Language:english
File Size:41.55 MB
Format:pdf
ISBNS:9780132163644, 0132163640
Categories: Ebooks

Product desciption

(Ebook) Advertising & IMC: Principles and Practice (9th Edition) (Advertising : Principles and Practice) by Sandra Moriarty, Nancy D Mitchell, William D. Wells ISBN 9780132163644, 0132163640

An accessible and well-written approach to advertising.   Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.   The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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