YouTube channels by Ciampa, Rob, author, Go, Theresa, 1984- author; Ciampa, Matt, author; Murphy, Rich (Product manager), author instant download

YouTube channels by Ciampa, Rob, author, Go, Theresa, 1984- author; Ciampa, Matt, author; Murphy, Rich (Product manager), author instant download

xiv, 374 pages : 24 cm, \"You too can be on YouTube. With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You'll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans\"--Page 4 of cover, Includes index, Introduction -- Part 1: Getting started with YouTube. Making a home on YouTube ; The basics of YouTube ; Building your channel from the ground up -- Part 2: Making a great YouTube Video. What makes a good video a good video? ; Making plans both large and small ; Acquiring the tools of the trade ; Putting it all together to capture some video ; Fixing it in post: the edit ; Preparing for upload day -- Part 3: Growing and knowing your audience. Building your audience ; Knowing you audience -- Part 4: YouTube channels are serious business. How and why businesses use YouTube ; Expanding your audience with Google ads ; YouTube monetization: how to earn money on YouTube -- Part 5: The part of tens. Ten key steps to improving YouTube search results ; Ten things to know about copyright