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Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer by Brown, Paul B, Davis, Alison (Alison Bonnie), 1957- instant download

  • SKU: EBN-238854034
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Instant download (eBook) Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer after payment.
Authors:Brown, Paul B, Davis, Alison (Alison Bonnie), 1957-
Pages:updating ...
Year:2006
Publisher:Avon, Mass. : Adams Business
Language:english
File Size:6.67 MB
Format:pdf
Categories: Ebooks

Product desciption

Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer by Brown, Paul B, Davis, Alison (Alison Bonnie), 1957- instant download

xvi, 224 p. ; 19 cm, Includes bibliographical references (p. 219-220) and index, What's the problem? -- Stuffed with information and starved for attention -- A compelling strategy for getting attention -- Focus on \"you\" -- Love your audience -- Techniques to grab and hold people's attention -- Create a high concept -- Fill in the blanks -- Tell a story -- Provide easy navigation -- Make it visual -- Stay short and sweet -- Write a recipe -- Putting these ideas into practice -- Learn by example -- Sell the new approach
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